The Guide To PPC Marketing

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines. PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount when visitors click on these links or banners and land on the advertiser's web page. This eBook is going to teach you how to master PPC Advertising.