10 Easy Steps To Becoming Social Media Influencer

Influencer marketing means that one or more people can influence the behavior of a target group. Well-known influencers usually have many followers on social media, and in particular on the app Instagram. By posting specific content that's aligned with their content strategy, they can "influence" their followers.

So, what is an influencer? Definition of an influencer is someone who can influence/affect the purchasing decisions of others. There are several reasons why someone can influence others: authority, knowledge, or because they are seen as experts.

Furthermore, some of them have a strong relationship with their followers; they feel as connected to the influencer as to their inner circle. Therefore, whenever they recommend a particular product/service, they are very open to this recommendation. Note: authenticity is key!